Mission, Values & Goals

Supporting schools and inspiring families to improve children's nutrition and wellness.

Whole Kids Foundation aims to:

  • Increase the availability and consumption of nutritious, whole food in schools.
  • Create and support tools that enable schools and parents to establish healthy eating environments and engage children in making good food choices.
  • Encourage people to take action in supporting healthier kids.
  • Share success stories and best practices to inspire others.

As a catalyst for lasting change, Whole Kids Foundation takes the following approach:

Support

We support communities of educators, parents and students to create lasting change. We work independently and in partnership with other organizations to provide resources that allow schools to serve the most nutritious food possible and to connect children to where food comes from.

Educate

We work to educate teachers and parents about the importance of the connection between food and health. Our goal is to inspire teachers and parents to be positive role models for children in making healthy food choices. We reach children with simple lessons about food and how it impacts their well-being.

Engage

Founded by Whole Foods Market, we use the company's considerable expertise about quality ingredients, food production methods and nutrition to engage educators, community members and leaders in taking an active role in raising standards for food in schools. We use our voice to inspire children and families to make healthy food choices for life.

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