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Celebrate with a Whole Kids Foundation Fair

Kentlands Store, Gaithersburg, MD

  • Host a fair focused on healthy lifestyles to bring lots of families to your store
  • Various activities keep visitors busy and happy – bounce houses, coloring contests, live bands, fruit kabobs, etc.
  • Community partners are happy to provide activities/support when given advance notice
  • Regulate participation in the festivities using tickets

Event Activities

Held from 12-4pm on a Sunday, Kentlands’ WKF Fair had more than enough activities to keep families busy for the afternoon. Candace Child, the Marketing Team Leader who began planning this event 3 to 4 month in advance, made sure that many Team Members were on hand to staff activities. To participate in the activities, families purchased tickets that could be used throughout the Fair.

There were lots of classic fair activities, like a dunk tank and an inflatable race track. A DJ was on hand to spin some tunes for the kids’ dance contests. There were also moon bounces and a WKF coloring contest. Find those sheets here. The store provided awesome food art activities, Make-Your-Own Fruit Kabobs, and an “Eat Every Color of the Rainbow” game. There was even a live band at the event! Most importantly, there were 3 tables set up to talk about WKF and ways to get involved! Candace was granted Regional Funds to support the event. 

Community Partners

Every community has tons of organizations that support kids’ nutrition! Many of these partners were willing to set up activities for free, especially when given 2-3 months advance notice. KazokuFit set up their Family Fun Obstacle Course. Face painting was provided by ArtventureUs. The Historical Dairy Barn MOOseum brought a cow craft and butter churning activity. Lots of healthy exercise was provided by QuickStart Tennis and Vega One’s Blender Bike. The Metropolitan Ballet Theatre also did a demonstration for families. The Izaak Walton League of America hosted a nature craft for kids. GreenKids, who works with Kentlands’ adopted schools, had a cool salad science activity at the fair and helped answer questions about WKF Garden Grants!

Event Food

  • “Giving Grill” with veggie burgers and grilled veggies
  • Pizza truck with Veggie Explosion pizza and cheese-less options

Event Promotion

The Fair was promoted by email, social media, in-store signage, and chalks. A really cool way to draw attention to the event is to hold 1 or 2 ticket give-aways on social media.

Keep in mind, when popular local bands and community partners attend an event, they often bring along their own fans and promote the event on their own. You can request this promotion as part of their participation too. The larger the organization, the more followers they bring to an event!

Encourage your local schools to promote this healthy family event. A media advisory was sent out and local news blogs included stories about the Fair.

Event Feedback

There was an electrical glitch at the Fair, so next time the store is going to have a small generator on hand to fix this issue. The Whole Kids tables at the Fair were very popular! Candace thinks that handouts would have been helpful to explain how to apply for a Garden Grant and otherwise get involved.

This event was a huge undertaking for Candace and the Kentlands store, and it was incredibly successful. Thanks to this event, Kentlands donated $3,300 to WKF!

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