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Community Cycles to Benefit WKF

Lamar Store, Austin, Texas

  • Host a fitness event that benefits WKF – spinning, yoga, and Zumba are all good options
  • Partner with local organizations relevant to your event
  • Spread the word about WKF with games, handouts, and stickers

Lamar filled its parking lot with cyclists from nearby spinning studio PureRyde to raise funds and awareness in a “Cycle to Benefit” for Whole Kids Foundation. Associate Marketing Team Leader Michael DeLuca, and the entire Lamar Marketing Team, worked hard to support WKF with this awesome event.

Partner Organizations

Three 1 hour classes were offered, letting spin enthusiasts sweat it out while organizations focused on healthy living, such as Be Kind to Cyclists, set up nearby to let curious guests in on the fun. The DJ kept everyone energized with high energy hits all morning!

WKF representatives were on hand, providing kid-focused fun with a bean bag toss and coloring sheets. There were lots of stickers, Better Bites, ScrapKins, and other handouts to take home. Most importantly, these activities got families talking about healthy eating.

Using partner organizations increases the number of groups advertising for your event, which can increase attendance and the funds your store raises for WKF!

Media Coverage

Media coverage of an event is beneficial to every organization involved, including WKF, your store, and the health-focused groups in attendance. Read a blog post about Lamar’s Cycle to Benefit WKF here.