Merchandise with WKF in Every Department
Pembroke Pines Store, Pembroke Pines, FL & Lakewood Store, Dallas, TX
- Continue a WKF theme throughout your store to gain attention
- Use creatively placed displays in various departments
- Familiarize your store’s guests with WKF before they get to the register
Andrew Hoo, a Graphic Artist at Pembroke Pines, made sure to decorate the entire store to create an eye-catching theme for guests. From the front doors, around the store, and all the way back up to the registers, Pembroke Pines was decked out for Back to School.
The store’s front doors became the back of a school bus, while nearby merchandise was stacked to look like a school bus. Stickers and signs pointed out Back to School items in nearly every department. Repeatedly calling attention to a theme is especially important when fundraising. Guests should become familiar with WKF throughout the store, before they are asked to donate at the register!
Decorate Your Door With Veggies
At Lakewood it’s hard to miss the fact that 5% of salad bar purchases benefit Whole Kids Foundation. Bob Sherrard, Graphic Artist, made sure to catch guests’ attention by painting fluorescent veggies across the doors!
Using the store’s salad bar to benefit WKF helps customers relate their purchase to the purpose of their donation.BACK TO ALL TEAM MEMBER RESOURCES