Seed Bombs and Hummus Creatures
23rd & Wilshire Store, Santa Monica, CA
Make fundraising events WKF friendly with healthy snack options that require some DIY.
Success tastes sweet (and sort of like carrots) at Whole Foods Santa Monica! Creative, healthy and fun events helped them to reach their Whole Kids Foundation fundraising goal of $4000 in just two weeks.
Seed bombs are a fun (but messy) way to help connect kids to their food. Making them in store can be messy but is also inspires a lot of curiosity from both kids and adults. You'll have a number of guests interested in participating. Find the recipe for seed bombs here.
DIY Hummus Creatures are another event that will inspire both kids and adults, encouraging all guests to participate. With endless options available from around your store, you provide the veggies of all shapes, colors and sizes and the guests create a healthy, fun snack. A suggested donation of $5 can help both events become great fundraising opportutnites.
Q&A with Marketing Team Leader, Megan Ranegar
1.How much planning did this event require?
I’d rate these classes a 5 on the planning scale. First, I reached out to 2 vendors (Roots Hummus and GreenAid) for product. I set the date during our WKF campaign and started promoting through in-store signage, an ICE email, and social media blasts. The day of, I set up a table inside the store and made sure to have plenty of WKF collateral out to let DIYers and passerby know what it's benefitting.
2. How much did this event cost? $$$
Hummus event: Roots, a wonderful WKF supporter, was kind enough to donate a case of hummus. I transferred a few products from my store — chopped fajita vegetables, carrots, sliced olives, and pretzel sticks.
Seed Bomb event: I ordered a kit of clay and seeds from GreenAid for $20 and we ended up with way more than we needed. Overall, both were very inexpensive events.
3. How much labor did this event require?
This event was very hands on for the Marketing Team Leader - you set up, teach the DIY project, and clean up. If each event is two hours, set aside at least 3 hours per event.
4. Did this event effectively drive traffic to your store? Rate 1-10.
I’d say 5. We do promote these events, but the majority of participants are already in the store. It’s best to plan kids classes on weekend afternoons - kids are likely to be in the store and their parents are shopping more leisurely.
5. Did this event effectively raise $ for WKF?
Each class raised about $50. We suggested a $5 donation — some gave more, some gave less. This would be a great event to host at a school fair or other large outdoor festival!
6. What were the key elements for why this event worked for your store?
The key to our kids classes is to be flexible and have fun because at the end of the day it’s all about raising money for an amazing cause. We’ve got so many resources at our fingertips — if someone wants to make googly eyes with green peas on their hummus creature, make it happen! Also,there are a lot of families in our area who truly care about school gardens. One of the little guys in our seed bomb class had written an organic gardening letter to President Obama!