Types of Information Gathered
Whole Kids Foundation may gather personal information (i) that you give to us voluntarily while using a feature of the WKF Website, for example, during a registration process as described in more detail in the section titled “Registration” below; (ii) when you request information about our services using the WKF Website; (iii) when you visit the WKF Website as described in the section titled “Cookies” below, (iv) when you participate in interactive features of the WKF Website or our Facebook page; (v) when you sign up for our e-mail newsletter, mobile messages, or social media notifications as described in the section titled “Social Media Notification” below; or (vi) when you provide us with comments, suggestions, or other input. During such activities, we may collect personal information about you that is not publicly available and can identify you, such as your name, mailing address, email address and phone number, birth date, and financial information, such as credit card number.
E-mail Newsletter Signup
We distribute an electronic newsletter and may launch similar products in the future. When you subscribe to our electronic newsletter, you will be asked for certain information so that we can customize your newsletter to suit your needs. Upon registering for the electronic newsletter, you will be asked for your name, email address, zip code, and other information specified in the enrollment process. You may be asked to tell us a little about your interests, including but not limited to, what sorts of articles you like to read, the sorts of wellness choices you currently make, and other questions of this nature. This information is used to deliver you a personalized electronic newsletter that we believe will be of interest to you. The more of this information you choose to share with us, the better we can craft a newsletter specifically for you. If you choose not to share information with us, the newsletter will simply be more generic.
Social Media Notification
To enable our push notification and other mobile communication services, we may collect and store device IDs to identify each unique mobile device that registers for our service, including for example, device tokens from iOS devices, Live IDs from Windows devices, and other similar identifications from devices running on other platforms. These IDs cannot be tracked back to you, but are tied to a specific device which may only be used by one person. WFM may collect information including what actions are taken by you on the WFM APP, location-related information, internet protocol addresses, device models, carrier information, the operating system of your mobile devices and other non-personally identifiable information.
Use of Information
Whole Kids Foundation may use information gathered through the WKF Website, mobile applications and social media to: (i) fulfill requests for information; (ii) deliver newsletters, emails and mobile messages including, for example, by push notification or other mobile communications; (iii) improve the effectiveness of the WKF Website, your mobile experience and our marketing efforts; and (iv) assist law enforcement and respond to subpoenas.
Sharing of Information
Also, Whole Kids Foundation may disclose specific information upon governmental request, in response to a court order, when required by law, or to protect our or others' rights, property, or safety. We do not provide information to these agencies or companies for marketing or commercial purposes.
Information from Public Forums
Privacy of Mobile Applications
Whole Kids Foundation currently offers the “Awesome Eats” mobile application and may offer others in the future. Our mobile applications may collect certain information automatically, such as the type of mobile device you use, the temporary or persistent unique device identifiers (sometimes called UDID) placed by us or our service providers, the unique identifier assigned by us to your device, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use our mobile applications.
Additionally, our mobile applications may collect precise information about the location of your device. You must first provide permission through your device before our mobile applications obtain such location information from technologies like GPS, Wi-Fi, or cell tower proximity (or a combination of these technologies). We, and our service providers, may use and store this information, in combination with other location-based information such as IP address and billing or postal code provided by you at time of your mobile application registration, to provide enhanced location based services. You can stop all collection of information by our mobile applications easily by uninstalling the mobile applications. Also, you may at any time opt-out from further allowing us to have access to your location data by adjusting the permissions in your mobile device.
Additional Mobile Application Information
Updating Personal Information
Whole Kids Foundation understands that you may want to change or access your personal information. You may do so by sending an email to Jane.Johnson@WholeFoods.com requesting to opt-out. In addition, you have the ability to unsubscribe to our newsletter and promotional emails via the opt-out link in the email.
Under California law, California residents who have an established relationship with Whole Kids Foundation may opt out of our disclosing personal information about them to third parties for their marketing purposes. Under California law, third parties include affiliates of Whole Kids Foundation. If you do not want us to disclose your personal information to third parties, including our affiliates please email Jane.Johnson@WholeFoods.com to opt out.
Parents should always supervise their children while online. The WKF Website is not designed nor intended to collect personal information from children under the age of thirteen. So that we may comply with the Children's Online Privacy Protection Act, we ask that children under the age of thirteen not provide any personal information on the WKF Website or to any of our mobile applications. If a child under the age of thirteen has provided us with personal information, we ask that a parent or guardian contact us at Jane.Johnson@WholeFoods.com.
Whole Kids Foundation has attempted to take all reasonable steps to have physical, electronic and procedural safeguards in place to protect personal information gathered through the WKF Website. This includes compliance with related federal regulations and may include use of industry-standard Secure Socket Layer (SSL) encryption to prevent any loss, misuse, unauthorized access, disclosure, or modification of personal information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee or warrant the security of any information you transmit to or from our web sites, and you do so at your own risk.
Questions and Comments
Whole Kids Foundation is always interested in what you have to say. If you have any questions or concerns, please contact us.