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Since 1970, their mission has been to help others live a more natural life. The company is based in Kennebunk, Maine.
Its approximately 90 oral-and body-care products are sold at more than 40,000 retail outlets worldwide. Their product lines include soaps, toothpastes, deodorants, and mouthwashes, among others. Their fluoride toothpastes are the only natural alternatives to common, industrial-ingredient dentifrices to earn the American Dental Association's Seal of Acceptance.