Student-powered ventures are popping up across the country because this generation is eager to make a difference. Our Young Entrepreneurs Pilot Grant supports youth-led business programs that are improving the way kids eat through gardening, plant-forward cooking or nutrition education. Our grants support kids to become entrepreneurs because the skills needed as a successful young business leader will benefit them for a lifetime.

We're proud to announce that Minnesota-based Roots for the Home Team has been awarded the 2021 Young Entrepreneurs Pilot Grant worth $25,000. The outpouring of contributions from supplier partners to support the Young Entrepreneurs program enables Whole Kids Foundation to double its investment and award additional grants later in this year.

The 2021 program is made possible by brands with a deep connection to starting businesses in the natural products industry. Funding from these partners encourages youth to pursue innovation and learn important leadership and life lessons: Hippeas, From The Ground Up, gimMe Snacks, Quinn Snacks, Cerebelly, Noops and Zack's Mighty. Together, these sponsors are growing opportunities for young people to gain life skills, innovate and develop the confidence to be trailblazers in their pursuits.


Peas, Love and Giving Back is what we’re all about. We believe do good and taste good should go hand in hand. That’s why HIPPEAS® is proud to partner with the Whole Kids Foundation as they support youth-led business programs that are improving the way kids eat through gardening, plant-forward cooking and nutrition education.

From The Ground Up

Real Food From The Ground Up is reimagining snacks to inspire everyone to live healthier and snack happier. Our delicious, crave-worthy snacks with a plant-based twist are made with real cauliflower, butternut squash, and purple carrot. So you can up your snack game without sacrificing taste, health, or serving size, which is a win-win-win! Real Food From The Ground Up is proud to sponsor the Whole Kids Foundation’s Young Entrepreneurs Program because we believe change starts from the ground up, literally!

gimMe Snacks

gimMe Snacks is the pioneer of organic seaweed and crafts the most delicious & nutritious seaweed snacks that are melt-in-your-mouth umami and snackable fun.

We’re excited to partner with Whole Kids Foundation to support youth-led business programs that are improving the way kids eat to create a healthier and more sustainable planet.

Quinn Snacks

Quinn is on a mission to reimagine classic snacks using a super simple method; use only real ingredients, show people where they came from, and above all, make sure they're crazy delicious. We're proud to support the entrepreneurial spirit of our rising generation who is eager to make a difference by participating in the Whole Foods Kids Foundation Young Entrepreneurs Pilot Grant. Nurturing young business leaders by teaching them lifelong skills while also connecting them to healthy food is right at the heart of our values at Quinn.


Cerebelly is the world’s first baby food brand created by a neurosurgeon, Stanford PhD, mom-of-three. Dr. Teresa Purzner created Cerebelly to provide parents an organic, veggie-first food that delivers 19 brain-supporting nutrients during the most critical stages of cognitive development. Cerebelly was the first shelf-stable baby food to be Clean Label Project certified and is committed to using real science to provide every child the opportunity to reach their unique and fullest potential. We are excited to partner with the Young Entrepreneurs program and support the future innovators and change makers.